Using keywords in your blog posts is very important and can have a very positive turn around on your website Rank and post reach. But there are rules to be follow when using keywords in your blog post. First thing is to understand that keywords are simply the word or phrase you type into Google or any search engine when you are looking for something online. Be it information, product or services.
For your site to come up in search result when a keyword is search, you need to have the keywords in your blog post and you need to do it right.
Understand what your customer is searching for_ to figure out what type of content to create and how to create it to capture their attention, answer their question and solve their problem. Build content with value.
But nobody knows it all, Here are 5 don’t(s) of using keywords in your post. 5 common mistakes to avoid while using keywords in your blog post.
This can get Google crawlers confuse on which Keyword your post should rank. It is much easier to rank well when each post is focused on one keyword.
Instead on packing your blog post with many keywords and in turn making your post look fake, you should try optimizing your post with your choosing keyword so to have the highest chance of being found in Search engine (Google) for that keyword.
NB: Repeating the same phrase of certain words over and over again in your post will make it look face and land you in trouble with Google Algorithm- that is spamming.
You don’t need to use the exact keyword phrase you want to rank in all through your post, be flexible and creative so not to give Google a spamming impression.
Google do understand related word through something called Latent Semantic Indexing (LSI) so you can twist your keyword phrase and Google will still understand it and rank you with that keyword. That is what happen when you type in words in search engine in different ways and it still bring the same result.
Optimizing your blog post image with keyword is as important as optimizing your blog post content. Add keyword to your image ait-tag and try to rank your image on search engine image section.
Normally search engine crawler do not understand image but with adding the alt-tag and making necessary optimization, the crawler get better understanding of the image and you make the image relevant to search engine.
Keyword blockage happens when the stress of using keyword is preventing you from blogging.
The solution here is to relax and don’t stress it.
Not every post need to focus on a keyword, don’t cause of keyword forget the reason you blog and your customer demand.
No matter how well written you post is, if no one is searching for what you are saying, no one will find you. Keyword research give you insight of what your customer are searching, how much traffic a keyword phrase gets, how competitive the phrase is to rank and most especially how relevant the keyword is to your business or niche.